CREATIVE DIRECTION & BRAND STRATEGY

CREATE

WITHOUT LIMITS

The whole sundae — strategy, identity, and creative built from the base up.

LET'S GET CREATIV.
SEE THE WORK

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BRAND STRATEGY

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CREATIVE DIRECTION

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DTC MARKETING

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CAMPAIGN STRATEGY

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PACKAGING

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PAID SOCIAL

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BRAND IDENTITY

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SOCIAL-FIRST CONTENT

✐ BRAND STRATEGY ✎ CREATIVE DIRECTION ✐ DTC MARKETING ✎ CAMPAIGN STRATEGY ✐ PACKAGING ✎ PAID SOCIAL ✐ BRAND IDENTITY ✎ SOCIAL-FIRST CONTENT

THE SUNDAE WORKS.

Brand identity, campaigns, packaging, and creative — built for brands that needed more than a look. Here's what seven years gets you.

COMING SOON

COMING SOON

COMING SOON

COMING SOON

NEW

“DANIEL BRINGS A BOLD, CREATIVE APPROACH TO OUR VISUAL STORYTELLING…

consistently pushing beyond traditional boundaries to craft engaging, impactful visuals. Your dedication and creativity make a difference every day.”

SENIOR MARKETING LEADER, MEDTERRA

CREATIV

MEET THE

HELLO,

I’M DANIEL

MORE ABOUT DANIEL

  • Seven years. A lot of launches. A lot of brands that needed to find their footing — and some that just needed a push. Consumer, DTC, wellness, lifestyle. I've been in the room from first sketch to launch day and everything in between. That kind of range doesn't come from a textbook.

  • Before the logo, the color palette, the fonts — there's a conversation that needs to happen. Who are you talking to? What do you actually stand for? Where do you fit in the world? That's where we start. Because the best-looking brand means nothing if it's talking to the wrong room.

  • Good creative doesn't choose between looking great and performing well. Paid social, display, organic — we build for both. The kind of stuff that makes someone stop mid-scroll and actually feel something before they click. That's the sweet spot. That's where we live.

  • This is where it started. Graphic design is the foundation — everything else gets built on top of it. Print, digital, packaging, collateral — if it needs to exist in the world and look like it meant to be there, that's the work. Design that earns its place on the shelf, in the feed, and in the room.

Creative director. Brand strategist. Graphic designer at heart. The person behind Creativ. Sundae — and the one actually doing the work.

Seven years building consumer and DTC brands from the base up. I've been in the room from the first sketch to launch day, from brief to shelf, from concept to campaign. The kind of range you don't get from one lane.

This is the portfolio. This is the studio. And if you're here because something about your brand — or your next role — needs what you see on this page, then we're already on the same page.

THE FULL SCOOP.

Every layer of a brand — strategy to shelf to scroll — in one studio.

  • The full visual system — logo, color, type, and the identity language your brand lives in. Built to scale from day one.

  • Big ideas with a plan behind them. From concept to go-to-market — campaigns built to land and actually move something.

  • Paid social, display, and organic creative designed to stop the scroll and convert at every stage of the funnel.

  • Shelf presence that speaks before the product does. Identity carried all the way to the consumer's hand.

  • Platform-native creative for Instagram, TikTok, and beyond. Built to earn reach, build community, and belong in the feed.

  • The vision that holds it all together. Setting the creative standard and making sure every execution lives up to it.

READY TO BUILD A WHOLE SUNDAE?

Launching something new. Evolving what you've built. Looking for a creative director who's done it before. Or just want to see if we're the right fit.

Tell us where you are. We'll figure out where to go from there.

HELLO@CREATIVSUNDAE.COM — responds within 48 hours.